Signal Oil, sponsor of the CBS radio show, The Whistler

Whatever Happened to Signal Oil?

July 27, 2014

Signal Gasoline Company was founded in 1922 by Samuel B. Mosher, a farmer. What started as just a gasoline business quickly evolved to include products like grease and oil in 1928. These changes caused “Signal Gasoline Company” to become “Signal Gas and Oil”. In 1931 Signal and Standard Oil began... Continue Reading »

The history of Petri Wine and Basil Rathbone, Sherlock Holmes on The Adventures of Sherlock Holmes

Whatever happened to Petri Wines?

March 6, 2014

Listeners who tune into Theater of the Mind for The Adventures of Sherlock Holmes often hear Harry Bartell and Nigel Bruce discuss Petri Wines before a new case is introduced. Petri – The family that took time to bring you good wine – brought The Adventures of Sherlock Holmes into... Continue Reading »

Sound effects guys at work doing a live old time radio broadcast

Sound Effects Guy: Don’t Call It Foley

August 23, 2013

This weekend, MH's Mike Martini and Mark Magistrelli will be performing live sound effects on stage for a radio recreation of a script entitled The Canterville Ghost for a Cincinnati theater company. It's the sixth production for Martini producing the sounds of doors closing, footsteps, thunderclaps, horse clops, etc., for... Continue Reading »

A acetate coated transcription disc getting ready to be pressed

New Hope for Old Media

July 28, 2013

Media Heritage is proud to be the repository of thousands of transcription discs—large, 16” diameter, acetate-coated recordings that were the primary, if not exclusive, recording media for radio in the 1930s and ‘40s. Many of the discs are in excellent condition, despite their age and the fact that they were... Continue Reading »

Roma Wine ad featuring Lucille Ball

Whatever happened to Roma Wines?

July 1, 2013

Fans of Mystery Playhouse and Suspense are no strangers to the sponsor Roma Wines. Have you ever wondered what became of Roma Wines? Schenley (the makers of Roma) were the sponsor of Suspense from December 02, 1943 to November 20, 1947. The familiar ads during Suspense boasted that the wine... Continue Reading »

A map showing how radio station call letters are set in the US

Did You Know? Radio Station Call Letters

December 29, 2012

Ever wonder why radio station call letters start with the letters K or W? The reason goes back as early as 1912 and originated with the United States federal government. In 1923 the boundary was set by the Mississippi River and all radio stations to the West were given K... Continue Reading »